For thought of the week, we are looking at Alan Fletcher. Alan Gerard Fletcher (27 September 1931 – 21 September 2006) was a British graphic designer. He is among the most influential figures in British graphic design as a founder of Fletcher/Forbes/Gill in the 1960s and Pentagram in the 1970s.
The way Alan Fletcher works within the context of publication is that he constructs the layouts as he would be making a film. He looks at the pages as he is looking at a storyboard. When he is designing a book, there are pages that filled with noises and others that don’t like the book ‘The Art of Looking Sideways’. He has mentioned that it has to be visually pleasing because sight is the most important sense for humans.