Alastair has lead a workshop about identity for the studio logo. The image below is few of the result I came up with for the studio logo. The idea with these logo was to try and represent the studio so I based three on books because of the studio is about the publishing, so the idea of using a book was one way to show what we are about. The light bulb was just to represent the different ideas that students have for the project and the last was a fingerprint because I looked up what impression meant and I found that indentation and imprint was synonym for impression, so I decided to to go with a fingerprint because every publication can be unique.
From the five I made in the workshop I just decided to stick with the fingerprint and create two new logos for the initials because I thought that the fingerprint made sense to me the most. I redevelop the fingerprint by really focusing on the design. There are different kinds of fingerprint design, so I decided to have the letter I for impression in the center. The other two logos were more of combination of two letters together. The two letters were I for impression and S for studio. The idea on the left was more to do with playing with shadowing and the logo on the right was having two letters as one.
It took two double pages of experimenting more into the three initial ideas and these were the results I came up with. After talking to Angharad about the initial, the first image was more of a experimental of the I’s body and what really worked with the fingerprint as a counter. The second image was more focusing on both logos I came up with the initials. I just changed the S for M because I thought the center of the M could look like an open book so that was the idea I went with when experimenting.
Out of the two double pages, I really like the second page because I thought they have some potential of development and redevelopment. So I took some of them into Adobe Illustrator and worked into it. These are some of the results I came with. There is one that looks different and it isn’t on my sketchbook because this design came from simply playing around with Illustrator. I wasn’t knew to the software but I wasn’t fully on board with it either so when I found that I could pinch the shape, I really liked the outcome it gave me. The colour squares are just colour keys indicating what colours I used.
Out of all of them I prefered the I that had a dark teal at the background because I thought it represented what Impression was about which was to publish ideas into reality.