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Hothouse Talks: Paul Jenkins

Today, I’ve gone to my first Hothouse talk which is presented by Paul Jenkins. Paul Jenkins is a designer who has experience in the design industry in three different countries, London, Tokyo and Berlin. Paul has setted up his own studio called Triple Double. Triple Double is a multi-disciplinary design studio and his website has described his work as “creating human and authentic conversations for brands, organisations and people”. Triple Double Studio has created works across different fields such as graphic design, branding, art direction, campaigns, retail, digital, project curation and design education projects.The studio has worked with many big companies such as Adidas Originals, Boots, Design Museum, Ellesse, Foot Locker, Nike, Selfridges, and has also worked with us, The Cass. The name of studio is a basketball term. Paul named the studio this because he is a basketball player and play plays the sport in his spare time.

Although I was ten minutes late into the presentation, I managed to catch up on what Paul Jenkins talked about. Paul Presentation talked about how to work in the design industry and showed the projects he has created.

Paul Jenkins talked about the brief. When given the brief, read all of it and see what it is actually telling you. Come to understand what the brief is asking/wanting you to do. Define what it is saying and rewrite it, so that for you, you know what is to come out of the brief.

Collaboration is a great thing. Collaborating with other people in a project is good because teaming up with someone that has skills that you may not be strong at, can come as an advantage being that you will learn something complete different and new and vise versa. There is always a better designer developer or client out there.

When creating in a project, the final outcome doesn’t have to be perfect. Process is as important then the final outcome, it helps tell story or journey to the outcome and it shows how one’s thought process works. Also chose words and images that has a purpose to the project, don’t eliminate the distracting words, images and details that has no importance. Then experiment and create your own process.

How do I begin? First remember.. your process (not just the end result) can define how the clients and customer see you. And your process is infinite. It’s a relationship between you and the project. Show or tell your process only when it’s relevant.

Start a convonversation,with your tutor, classmates and anyone that can help influence your project. People are more important than ideas. Add 50 penctage to the time you think its going to take.

In creating a project, always have three things in mind, develop it, Test it and Improve it. These things are important because all the work can be developed further, you must test it out to understand the the views of a client and there can be improvements done which can help define the product. Remember that different audiences see different things so test your project on them, it’s interesting the response you’ll get. Don’t worry if it’s not great because you can always go back to develoment. Also bring your presonality and interest into you projects, design should be fun.

Get inspired, there are many places for any designers to get inspired. It can be something so small such as poster or something large such as the whole community. Get drawing, doodle your thoughts. It doesn’t need to be a the most perfect drawing, the fact that it inspired an idea, it could actually lead to something better. Once you’ve done that, see if it can be develop into project and be collaborative, find someone that help you or even better, interested your project.

immersion, collaborate an create and edit. Process is infintinte. you and your project are in a relateship. showing your process is always important.

Paul Jenkins showcased projects that he took part in and it amazing to see the work produced. Paul told us that if there is a personal project you are interested in then got it. After the presentation, the students got a chance of asking questions.

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